Thursday, January 24, 2008

Tips on Generating Traffic to your website

Today in this globalized world, when every one uses search engine to find information, to buy or sell products or services, it is more difficult to get high rankings on search engines. Now it is more difficult as now the war of search engines have started. Today there are two major search engines Google & Yahoo, both have different strategies and webmasters necessarily have to follow these strategies. Due to different strategies it is not necessary that you will be listed in both the search engines on same positions. Google covers nearly 75%-80% of search market & Yahoo Covers 15%-20% of search market. So if your website is listed in Google & not in Yahoo then you will be listed on 15%-20% of search market.

But you can't sit & think like this that " my website is getting high ranking in google and i cover nearly 80% of market", this is not a good business thought, you will always try to make it 100% and then only you will get 50%-60% of market. Always try to make your website visible in all search engines so that if any body goes at any searh engine & search for something then you will be listed.

Gatesix Technologies has completed 10 years in the field of Internet Marketing serving websites with strategies so that they can get higher ranking in search engines. Gatesix technologies follow some tips which helps your website for making visibility in the search engines.

Below are few tips :-

1) Always try to concentrate on your words,the actual selling is done only by words people believe more in words which you tell to them.

2) Don't make your website with heavy flash files, searh engines does'nt like it.

3) Alway try to tell your visitor that what exactly you want them to do at your website.

4) Always try to focus on what your visitor desires, not on what you want.

5) Always use your ad copy small, use short sentences or sentence fragments in the body of your ad.

6) Always give importance to all your important keywords in your ad. Make your ad bold, underline & you can use some color to highlighten your important words.

7) Always answers your clients in 24 hrs. This will create trust on your clients, they think that you have care of your client.

8) Try to include testimonials in your ad copy. this will create actual proof of people's who uses your products & services.

9) Make the headline of your ad cachy to get attention of your visitor. Try to give some free offers in your headline.

10) Get your site certified by a net certification company and publish the seal in your homepage (i.e. Reviewed by Trust-e). This will help people trust you and your company.

If you are frustrate by waiting visitors, then call Gatesix Hospitality at (877) GATESIX for hotel web site design & hotel internet marketing service specialist.

Tuesday, January 22, 2008

Online Hotel Reservation Engine

Today Hospitality Industry have a very large market in USA. Nearly all hotels in the US becomes online and they try to provide each and every information realted to their hotels online. When people go and search over the internet for hotels near the attractions they are looking for and then easily navigate to any hotel which suits there liking and find there they can find the information about the hotel.

The main feature of a hotel website is Online Hotel Reservation Engine. The
Online Hotel Reservation Engine facilitates user to make reservation from the hotel website. Actually a Online Hotel Reservation Engine is an online software which helps you to make reservation without going to a third party reservation portal like travelocity.com and hotels.com.

Online Hotel Reservation Engine also helps you in such a way, that if a user comes to your website and likes your services then naturally he would like to make a reservation in your hotel. Primarily they can use phone for getting their room booked, but if there is no phone facility available to the user at that time and if they are very far from your hotel, then the thing which will happen is that your prospect visitor will might look for another website as there is no other facility provided by you on yours. In this situation an Online Hotel Reservation Engine will helps you to retain that visitor. A
Online Hotel Reservation Engine helps user to make online room reservation and this also helps you to generate leads online.

So, now as you know that how an Online Hotel Reservation Engine will make an importance to your website over the Internet. We at Gatesix, Inc provides a
Online Hotel Reservation Engine named as "gRes".

"Gres" is crafted for the hoteliers and it is based on the strategic knowledge of the hotel business with a passionate commitment to the excellence in hospitality services.

Gatesix Hospitality provides many features in its Online Hotel Reservation Engine. To have a secure online control of your Inventory, get an integrated online reservation engine. Increase your bookings and get more faith and credibility of users for your hotel website.

Google Position 6 Penalty

During the last few weeks, some webmasters noticed that rankings that have held for a long time, often at #1, were knocked down begun to #6. However, there are always ranking shifts, so zeroing in on exactly this one thing can be difficult.

The problem affected well established websites with a long history. The dropped web pages had long time rankings for popular search terms, usually on position 1.

Main Signs of Google Position # 6 Penalty

1. Well established site with a long history.

2. Long time good rankings for a big search term - usually #1

3. Other searches that returned the same url at #1 may also be sent to #6, but not all of them

4. Some reports of a #2 result going to #6.

Why Google done this?

It is not exactly clear yet which factors cause that ranking drop in Google's results. There are two theories:

1. Google now considers usage data when calculating the rankings.

2. Google now has a better understanding of word and phrase relationships.

If different usage data is the reason for the change then web pages with a higher click-through rate would get higher positions. However, some webmasters reported that even web pages with high click through rates have been downranked.

The penalty also seems to affect web pages that are listed with an appealing title and a description that is very relevant to the search term so it might be that the click-rate is not taken into account.

We think that it's more likely that the word and phrase relationships are the reason for the ranking drops. It seems that web pages with too many inbound links using exactly the searched keyword as the anchor text were affected by the filter.


If the link to a special web page always uses exactly the same anchor text then the word variety is probably extremely low compared to the competing websites in the top results. That indicates a manipulation of the anchor texts and Google applies the filter.

How we can avoid that filter?

When you build links to your website, make sure that you use different but related keywords for the links to your site. If you overuse the same link text, Google might discover a manipulation.

Hotel Internet Marketing Hotel Website Design by Gatesix Inc